Toshiba "big leap" for increases next year, LCD
Sell
The purpose, discrete drop in sales of Sony LCD goals this year ... ... In total, the share of Chinese market LCD, dramatic reduction in the crisis, foreign investment
LCD TV
Brand has been very active desire for it? Adjusting the appearance of sales goals, they announced on the night on what basis?
reduction in market share in China
People's Republic of China, a research firm for the China market LCD TVs in retail studies show that in September this year, foreign brands account for only 3 per cent share of the overall market and market share during the same period last year, almost half.
For foreign brands in China LCD TV market share decline, as the analysis of China GfK in the leaves, in addition to the Chinese brand
Price War
Challenge, the most important reason is that foreign brands of their own, which rely on instruments for prices, excessive dependence on central cities, relying too much on large networks of these three factors.
Ye Ping is repeated with the assistance of national brands, the frequent use of foreign brand of tools to quickly get the market price, but I lost profits and damage to brand image. At the same time, when foreign brands
Marketing
Force focused on the central part of the city, they ignored the potential of three or four markets for off-center, foreign brands in this market strategy and operations without adequate preparation. In addition, marketing efforts to large networks, which have cost of sales increased, and the risk of a single channel.
In addition to the above reasons, China has added editor of TWICE Maofeng Yuanmao Yuan Feng told reporters, in addition to attacking the Chinese brand
Financial
Crisis and the deteriorating financial situation of foreign brands, such as his own business in the Chinese market, not as a specific reason.
Or an increase in chip U.S. and European markets
"They increased the intensity of U.S. and European markets," said Feng Yuanmao, that while foreign brands in the Chinese market is becoming increasingly difficult to maintain, but also in Europe and the United States market, it remains one of the foreign brands Peace Prize, such as Japan and South Korea in five years, foreign brands will be the focus of the market focused on the market.
It is clear that
Samsung
Sony, Toshiba, Hitachi and other foreign brands in Europe and the U.S. market, total sales of its LCD TVs sold around 89 per cent, despite the recent global economic crisis in Europe and the United States in the demand segment of the LCD market and reduce the impact on the share of Japanese and Korean brands, but with the global economy is gradually showing signs of recovery, the market is stabilizing.
However, Yuanmao Feng also said that
Chang
TCL, Haier, Hisense and other national brands in the low-end markets in Europe and America are white, to some extent Japan, Korea and other foreign brands feel some pressure. "Japanese and Korean brands in Europe and the United States today are the future of Chinese brands," said Yuan Maofeng.
From this perspective, the construction of Wu Xian different opinion, he told reporters that Chinese brands in the absence of localization of production (or production facility based on the local market) cases, the price is hard to get competitiveness. According to Wu Xian Jian introduced in the U.S. and European markets, particularly in North America, the South Korean Ministry of brands already squeezed into the first camp, that the layout of the Japanese brands Toshiba,
Matsushita
Sony, Hitachi and other markets in North America in the third camp.
Cover of darkness
Bear to lose, although the reduction in market share in China, but foreign brands have not given up a huge piece of cake, but prefer to build in the Chinese market makers to increase the LCD price advantage.
In Xian Jian analysis, AU Optronics, Chi Mei Taiwan-funded enterprises engaged in production, as well as some new developments to increase brand awareness, the future of the Chinese market, LCD TVs will be Japan, Korea and other foreign brands, domestic giants, Taiwan belong to the brands and national brands, and other emerging structure of the separatist camp.
However, Yuanmao Feng said that Japan and South Korea and other foreign brands is not limited to high-end market.
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