Placement has become more common in the marketing of today's tools, movies on TV. Impressed by the latest film, "Treasure Hunter", a blatant product placement has come to question the basic bottom line of audience measurement.
In fact, from a marketing perspective, if used correctly, product placement is very effective and influential. Of course, this is often a fine line in these "reality" of the implant and over-saturated or even have a negative impact on the product between operations. Provided that precautions should be taken to ensure that advertising and the history and symbols "in accordance" and complete "sense of reality." From this point of speaking, clothing, probably the most intuitive products. When Coca-Cola and China Mobile in the movie, everyone knows they have a lot of money to pay the price, and when the stars are wearing shoes or jewelry or other things, it could soon be popular, especially with people adapt to the user. Such as 007 series of movies has been flooded with products of the Italian fashion label Brioni and watches Omega. Later, of course, Brioni, Tom Ford, to be replaced. "Sex and the City" is a goldmine of most shoes YSL dress, JimmyChoo Salvatore Ferragamo bag. In comparison with the movies and on television may be more TV domination. important factor is the long list of film and fashion is a rapidly growing company, the product is taken months or even a movie in the past year will be a problem because the cycles of fashion lifestyle product, too late. Although the film can really influence fashion, film and even affect the next few years, the fashion, but many people now prefer to television advertising, they want to spread more rapidly, especially the conditions for a low cost. Television has a faster cycle. In the television to do things that will probably leave in three days, TV star, faster water. Suddenly, all the media cover. And the power of television is enormous, at least a few million to tens of millions of viewers will see, maybe more. In recent years, and has a strong influence on the American TV hit "Gossip Girl", for example, the accumulation of popular TV screen, the product is often sold out hours after the broadcast. She became a trademark for the new areas, young and rich main channel. This is precisely the location of characters.
Valentino is one example. The new designers Maria Grazia and Pier Paolo Piccioli Chiura, under the leadership of the brand is trying to get out of its traditionalist connotations, and look for a new generation of customers. Thus, several bags of Valentino to take this opportunity to appear in the room.
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